News & Media

Petsmore Embarks on Ambitious Growth Strategy Under New Leadership

KUALA LUMPUR, 10 March 2025 – Petsmore, Malaysia’s trusted name in pet care for over two decades, is entering an exciting chapter of growth and transformation under new leadership. This move underscores the company’s commitment to becoming the leading pet care provider in Malaysia.

With rising demand for premium pet products and humanized experiences, Petsmore is making bold investments in brand rejuvenation and retail innovation. “For over 20 years, Petsmore has been dedicated to bringing more joy to pets and their people. Now, we’re enhancing our retail experience, introducing new customer benefits, and expanding our footprint both organically and inorganically,” said Lim Yau Hui, Director at Petsmore.

Petsmore is transforming its brand and retail experience, starting with the launch of its new Petsmore Go store concept at Citta Mall. Designed for modern pet owners, this concept focuses on products and convenience to offer a streamlined shopping experience. Additionally, Petsmore plans to open 6-8 new outlets, featuring fresh and contemporary designs to enhance the in-store experience.

As part of its expansion, Petsmore continues to expand its offerings by introducing exciting local and international brands, such as Notti slow-baked kibbles and wellness supplements which have recently become viral among Malaysians. The new moreRewards membership program further enhances customer value, offering at least 5% discounts and 10% cashback coins earned storewide on products and grooming—making every purchase even more rewarding.

At the heart of this transformation is Petsmore’s new tagline: “More For Pets, More For You”—reflecting its promise to offer more product choices, deliver more service quality and value, and expand to more locations. “Our team, united by a shared passion for pet care and the Petsmore brand, is excited to redefine the industry with innovation, quality, and a customer-first approach,” added Yau Hui.

With these initiatives, Petsmore reaffirms its leadership in Malaysia’s pet care industry while staying true to its core mission—bringing more joy to pets and their people.

About Petsmore
Petsmore has been dedicated to bringing more joy to pets and their people for over 20 years. With an integrated ecosystem of retail products and professional grooming services, we are committed to our promise of “More For Pets, More For You” by delivering more product choices, more grooming services, and more rewarding pet care experiences across the country.

For media inquiries, please contact:

Lim Yau Hui
Director
Petsmore Sdn Bhd
yh.lim@petsmore.com.my
www.petsmore.com.my/news